Reference: https://finstockevarsity.com/programs/college/short-courses/business-and-strategic-management/frpr/
The Basics in Public Relations course is a one-month online program offered by Finstock Evarsity College. It is designed to introduce students to the fundamentals of public relations, including how to communicate ideas effectively, gain support for projects, and handle media communications. Upon successful completion, students will receive a Certificate of Completion from Finstock Evarsity College.
In this course, you will learn how to:
Understand the principles and practices of public relations.
Effectively communicate ideas to gain support from different publics.
Identify your target audience and craft messages that resonate with them.
Use public relations tools and strategies to promote your work.
Apply strategic and ethical thinking to public relations practices.
This course is ideal for:
Individuals interested in learning the basics of public relations and media communications.
PR professionals who want to solidify their understanding of public relations.
Media executives seeking a deeper understanding of how public relations works in media contexts.
Graduates can pursue various roles such as:
Brand Ambassador
Chapter Relations Administrator
Content Manager
Content Strategist
Copywriter
Director of Public Affairs
Director of Public Relations
Executive Assistant
The course is delivered online using a variety of self-instructional materials, including:
Written study modules
Online interactive devices and self-tests
Cloud-based content
Videos of lectures and audiovisual materials
This allows students to study at home or in the office at their own pace.
To enroll in the Basics in Public Relations course, you need to register by paying $10 or KES 1000. Once registered, you will gain immediate access to the course materials. Additionally, you will receive free access to another course called Certified Online Learning (COL), valued at $200, which will guide you on how to use the e-learning system.
Upon completing this course, students will:
Gain a comprehensive understanding of Public Relations (PR) and how to use it to build support for their ideas.
Learn how to identify the target audience and craft impactful messages.
Develop practical skills to apply PR tools and strategies in various settings.
Enhance their critical thinking and ethical decision-making in PR.
Participate in the evaluation and implementation of effective communication strategies.
This course will help you:
Deepen your PR knowledge: Learn the professional practices, tactics, and strategies used in PR for a variety of contexts and audiences.
Think strategically: Develop a framework for strategic and ethical thinking that contributes to your organization’s success.
Analyze current PR issues: Critically engage with and analyze current challenges in the PR field to make meaningful contributions.
Finstock Evarsity College offers:
Affordable and flexible online learning with courses that fit your schedule.
Accredited certificates upon completion of all programs.
Access to industry experts through webinars and training sessions.
A global learning community, enabling you to interact with students from around the world.
This course equips you with the skills needed to effectively manage communications, handle media relations, and create successful PR strategies. Whether you aim to work as a PR professional, content strategist, or communication manager, the knowledge gained will help you succeed in your chosen career.
In addition to the Basics in Public Relations course, Finstock Evarsity College offers a wide range of online programs designed to promote job creation and personal development. Courses are available in various fields, including business, healthcare, IT, and more.
Start your journey in Public Relations today with Finstock Evarsity College, where practical skills, strategic thinking, and career advancement await!
Last modified on Oct 29, 2025, 10:56:03 UTC